About Fresh inc.

Back in 2004 partners Jennifer McKinney and Aleece Laird saw this huge disconnect in advertising in marketing in their local region. So after a bottle(s) of wine and some incredible cheers from people who believed in our talents, Fresh Inc. became a reality.

It has been the full on ever since and we have been providing our clients with strategic solutions and a common sense approach in all facets of marketing. Building the right team of talented graphic artists, exceptional web designers and clever marketing executives has been the success of Fresh.

Fresh Inc. is not a niche marketing agency, rather an agency that likes to be challenged by the diversity of different industries our clients are a part of and their individual desires to be unique. This keeps our team of "Freshies" engaged, creative, and always thinking of ways we can make our clients stand out from the rest.

Call us! We know you'll find us fun, smart (a bit unorthodox) and most importantly … fresh.

Aleece Laird - 250-374-4213 ext 202
Jennifer McKinney 250-374-4213 ext 203

Branding Projects

Developing a new product or service? You need a brand re-fresh to represent your company is today. Let's meet and develop a plan.

Print Media Projects

Quick! You have 2 seconds to grab someone`s attention with a print piece, magazine or newspaper ad. Let us help.

Online Projects

Full on website design, specialty micro sites. It doesn't have to be intimidating - our team can get you started.

Printed Publications

From ad sales through to publication design, writing and printing, we`ve produced many publications, annual reports, calendars, etc.

Outdoor Projects

Ever wanted a billboard, bus bench or your building signage to stand out. We can make it happen.

TNRD Case Study

The Thompson Nicola Regional District covers an area of approximately 45,279 square kilometres. Regional districts are local government authorities unique to BC that exist to meet certain local government service needs that neither municipalities nor the province are well-suited to address.

Streamline Enterprises Case Study

It is Streamline's goal to deliver high-quality, cost effective services on schedule, by employing and supporting a motivated, loyal, flexible and focused team. Their clients count on our dependability, drive, creative problem solving, and integrity. They take great pride in exceeding expectations.

RIH Foundation Case Study

Since 1983, Royal Inland Hospital Foundation has committed to carrying on the tradition of raising funds for crucial patient care equipment, students studying health sciences, and other special programs that will help Royal Inland Hospital (RIH) and regional facilities provide the finest care possible.

Venture Kamloops Case Study

Venture Kamloops is the marketing and economic development arm of the City of Kamloops. With a mission to create economic growth and establish the City as the premiere location for new business development.

Our People

Jennifer McKinney

Account Executive/Co-Owner

Jennifer brings years of experience in customer relations, retail sales, communications, and management and strategic marketing to the Fresh Inc. team. She works with a variety of clients helping them achieve their branding and marketing goals with common sense and a talent for the exciting and unique. Jennifer is the proud Mom of two monstrous boys who she loves dearly, and when not at work, Jennifer is out hiking, mountain biking or actively volunteering with the local Rotary Club.

jen@freshbrand.ca | ext 203

Aleece Laird

Account Executive/Co-Owner

Aleece has a BBA in Marketing from TRU and over 15 years experience in strategic marketing and sales. She particularly enjoys working with clients where she can assist in all facets of their marketing, from idea generation and brainstorming to the strategic planning and subsequent implementation of a plan, and bringing the Fresh Inc. team in to lend their talents and expertise. When not at work, she can be found on the soccer field, enjoying time with her family or volunteering her time and bettering her community.

aleece@freshbrand.ca | ext 207

Crystal Imrie

Creative Director

As the Creative Director of the Fresh Inc. design team, Crystal brings a critical eye and attention to detail to each and every Fresh Inc. project. She graduated top of her class from the TRU Digital Art & Design course and has over a decade of experience in graphic design, six of which have been in a Creative Director role. It is her with her extensive background in fine arts and years of experience that she draws upon to ensure Fresh Inc. clients' work is fresh, exciting and appealing. When not at Fresh Inc. Crystal enjoys time with her family in the outdoors.

crystal@freshbrand.ca | ext 210

Nelson Reid

Front-end Web Designer

Nelson graduated with his Digital Art & Design Diploma from TRU and his design specialties include web design and information architecture. He's an award winning graphic designer who can communicate the client's project and information in a creative, interactive and eye catching way. As an integral part of the Fresh Inc. online design team, Nelson specializes in creating websites that are responsive, search engine optimized and effective both aesthetically and functionally to make Fresh Inc. clients look as professional and as cutting edge as they are.

nelson@freshbrand.ca | ext 201

Hayley Roy

Graphic Artist | Production Coordinator

Hayley Roy is an honors graduate with her diploma from the Digital Art & Design course at Thompson Rivers University. Hayley is ultra creative, designing brands for many Fresh Inc. clients such as Fresh is Best® Salsa, the entire Sustainable Futures Campaign with Rex Recyclable for the TNRD and City of Kamloops, Purity Feed and many others. She's efficient, an exceptional communicator and brings a great eye for detail to each project she's a part of the team on. When not at Fresh, she can be found baking, travelling and enjoy her passion for old cars.

hayley@freshbrand.ca | ext 209

Kia Schmidt

Graphic Artist

Kia graduated from the Digital Art & Design Diploma program from TRU in 2013. She's an avid scrapbooker and saw graphic design as a way to take her paper creations digital. The fact that she loves to organize and is obsessed with type makes her a great addition to the Fresh Inc. design team. Kia is 50% Canadian and 50% Australian and has dual citizenship. When Kia's not eating Aussie sweets or designing, she loves going to the movies, reading, snowboarding, playing tennis and hanging with her dog Chewy.

kia@freshbrand.ca | ext 206

Curtis Bateson

Graphic Artist

Curtis graduated from the Digital Art & Design Diploma program from TRU in 2012 and is the most recent team member to Fresh Inc. He's always had a passion for graphic design, crafting gig posters and logos for his bands. He loves working at Fresh Inc. (his words) and his biggest strengths are creating clean and professional layouts for advertising materials and loves illustrating and typography. When not at Fresh, Curtis is an avid guitar playing, Converse All-Stars wearing hockey nut who will have his nose buried in a book or playing video games.

curtis@freshbrand.ca | ext 204

Vicki Thompson

Bookkeeper

Vicki (not Victoria) has been keeping books for 20 years. Prior to working in the bookkeeping field, she owned her own business for 10 years. She's a smiley, genuine and fun personality and is great at working with Fresh Inc. clients helping them sort out their invoices or billing questions. When Vicki's not working, she's out perfecting her swing, chip and putt on the golf course or hanging out with her beloved boys, her two pups. which she "loves to pieces"!

accounting@freshbrand.ca | ext 200

Brand Development

Quick! You have 2 seconds to grab someone`s attention with a print piece. Let us help.

Campaign Advertising

We layout the plan & implement it for you. You'll reach more customers & most likely save money.

Website Design

Full on website design to specialty micro sites. We can help you get it right the first time.

Email Marketing

Using advanced techniques like A/B user testing. Fresh Inc. can help increase your ROI.

Design Services

We specialize in custom graphic design, from illustrations to promotional items.

Branding Products

Promotional items like pens, USB keys, tattoos and more. Let's develop a plan!

More Fresh inc. Services

Contact Fresh

#202 125 4th Ave
Kamloops, B.C., V2C 3N3

1–250–374–4213
fresh@freshbrand.ca

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Fresh inc. Branding Marketing Promotion

Fan Mail

Ms. Lee Morris

CEO — Tourism Kamloops

"We have worked with Fresh Inc. since 2005, and in that time, they have continued to keep our creative, our campaigns and our communications 'fresh' and appealing to our target audiences. The team at Fresh Inc. works in cooperation with our Tourism Kamloops management and staff to develop and implement campaigns to highlight Kamloops on a local, provincial, national and world wide level. Regarding publications and campaigns, they work with us to develop timelines for projects and looks to ensure that multiple facets to each campaign are launched precisely. We continue to enjoy a mutually beneficial relationship with Fresh Inc. and recommend their team."

Veronica Carroll

Executive Officer — Delta Hospital Foundation

"It is with great pleasure that I recommend Fresh Inc. Having worked with the team on major projects over the past two years, I have seen firsthand their tremendous level of creativity, insight, humour, and overall knowledge. I was so impressed with the results of a marketing campaign at RIH Foundation that was conceived and executed by Fresh, that I recommended that they work on a similar project when I moved to another organization on the Coast. In both instances, they were able to synthesize complex information and then provide creative interpretation that truly captured the essence of what I had hoped for. I believe that the Fresh Inc. team are amazing at what they do and their results ensured my success!"

Bryan Pilbeam

Vice-President and General Manager
National Hospitality Group Inc.
Owner/Operator of Hotel 540 and The Thompson Hotel.

“I began working with Fresh Inc. upon my arrival to Kamloops in 2011.  During this time, the working relationship has expanded to include our other hotel – The Thompson.  In working closely with their team, we have re-branded the Hotel 540 to Fun, Fresh ,Bold.  Ironically, this is a descriptor that works for Fresh Inc. as well. Jen and team have consistently proven themselves to be strategic, creative and proactive partners. They have the best interest of our business in mind at all times and are essential collaborators in our success.”

Janice Rutherford

Notary Public — Janice Rutherford Notary Public Inc.

"I was at our Notary Society fall conference on the weekend. We had a couple of presenters on the topic of social media, one in particular was on making the best use of your website. The presenters used three Notaries websites  as examples to show the points they were making. Mine was one of them. Thank your team again for me for a job well done."

Robert J. Gritten

President — Hotel Five540Forty

"When we decided to rebrand our hotel, we were introduced to the team at Fresh Inc. They have proven to be resourceful, creative and responsive to our needs, and have and will continue to have a direct and positive impact on our financial results. We would strongly recommend any firm looking to improve its profile, introduce new branding or seeking assistance with marketing materials, both print and electronic, consider the professional approach delivered by Fresh."

John Van Limbeek

Abbott Wealth Management

"As you may or may not know, I can be very critical. I have to say WOW – you did a great job! I am totally blown away. Thank you for the help with our TV and Promotional videos – I look forward to
seeing the rest."

Todd Collins

Owner — Western Legacy Partners

“The Fresh Inc. team did an amazing job with the launch of my vision, Western Legacy Partners. Not only was the branding process collaborative and in depth, but the website was polished and delivered on time. Thank you Fresh Inc for your hard work, and a professional final product. I look forward to working with you again."

Featured Fan Mail

Ms. Lee Morris
"Fresh works with us to develop timelines for projects and looks to ensure that multiple facets to each campaign are launched precisely."

Veronica Carroll
"It is with great pleasure that I recommend Fresh Inc. Having worked with the team on major projects over the past two years…"

Bryan Pilbeam
"Fresh Inc. as well. Jen and team have consistently proven themselves to be strategic, creative and proactive partners."

Janice Rutherford
"My website was used as a model
example at a recent seminar — thank your team for me."

Robert J. Gritten
"(Fresh) has proven to be resourceful, creative and responsive to our needs."

Todd Collins
“The Fresh Inc. team did an amazing job with the launch of my vision, Western Legacy Partners.”

Recent Tweets

Favourite Tweets

Aleece Laird
“Wherever I may roam — Yeah!”

Hayley Roy
“There ain't no party like an S Club party”

Curtis Bateson
“You have a brilliant brain, Krang!”

Kia Schmidt
“Whoa, oh, oh,
sweet child o' mine”

Crystal Imrie
“Quelle surprise!”

Aleece Laird
“Wherever I may roam — Yeah!”

Nelson Reid
“Tea. Earl Grey. Hot."

Jeniffer McKinney
“Welcome to
the Jungle!”

See All Fresh inc. Staffers

Fresh inc. Services

  • Brand Development

    Brands need to represent you and your product | service truthfully. Our talented team can get it done.
  • Web Design

    It’s a great big world wide web out there. Let’s get your website right… the first time.
  • Email Marketing

    From concept and development to analysis, we specialize in full service email marketing campaigns.
  • Advertising Stragety

    We layout the plan and implement it for you. You’ll reach more customers and most likely save money. It’s a win, win, win!
  • Social Media

    Need an online social media stragety? Let the social media experts at Fresh cook up your next campaign!
  • Design Services

    Let the talented team at Fresh inc. help you with your next design project. Custom signage to illustration, we do it all.

Print Media Projects

Quick! You have 2 seconds to grab someone`s attention with a mail piece, magazine or newspaper ad. Let us help!
Learn more

Online Projects

Full on website design. Automated forms storing your database information. Specialty micro sites. It doesn’t have to be intimidating - our team can get you started. Learn more

Brand Development

Developing a new product or service? Need a brand re-fresh to represent your company? Let’s meet and develop a plan. Learn more

Outdoor Advertising

Ever wanted a billboard, bus bench or your building signage to stand out? We can make it happen. Learn more

Advertising Projects

Amazing what a little planning can do. Let us save you money while we help increase your profile and business together as a team. Learn more

Publications

From ad sales through to publication design, writing and printing, we`ve produced many publications, annual reports, calendars, etc… Learn more